Back to Work

wild turkey campaign

Overview

A global campaign redefining Wild Turkey 101 as a symbol of confident craftsmanship. I led art direction to create visually rich, premium storytelling that connected culture and creativity.

Client

Wild Turkey

Role

Creative Direction, Design

Year

24'

24'

// Bound by Bourbon



// Bound by Bourbon

This direction celebrates the shared spirit that connects us all, bold, raw, and refined. A single gold line unites people and product, symbolizing craft, connection, and character.

// Trust your spirit



// Trust your spirit

This direction celebrates individuality and the unapologetic confidence of doing things your way. Bold typography, rich color contrasts, and a hero bottle treatment bring the message to life with attitude and authenticity.

This direction celebrates individuality and the unapologetic confidence of doing things your way. Bold typography, rich color contrasts, and a hero bottle treatment bring the message to life with attitude and authenticity.

Next Project