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STARRY ALL-STAR WEEKEND

Overview

NBA All-Star Weekend is one of basketball's biggest cultural moments, and Starry needed a brand experience that could match its energy while expressing its own bold personality.

Our team created an immersive fan experience centered around live competition, athlete appearances, and interactive activations. As Associate Creative Director, I led the development of the visual system that brought the experience together. From the custom LED court and motion graphics to environmental branding, digital content, and social assets, every touchpoint was designed to feel cohesive, energetic, and unmistakably Starry.

Client

Starry

Industry

Beverage

Year

24'

// VISUAL SYSTEM

Designed to feel energetic, flexible, and unmistakably Starry. Rather than relying on a single hero graphic, we built a toolkit of typography, color, pattern, and motion that could adapt across the LED court, environmental graphics, broadcast moments, and digital content while maintaining a cohesive identity.

Designed to feel energetic, flexible, and unmistakably Starry. Rather than relying on a single hero graphic, we built a toolkit of typography, color, pattern, and motion that could adapt across the LED court, environmental graphics, broadcast moments, and digital content while maintaining a cohesive identity.

// Footprint Visuals

The footprint design needed to feel unique from Starry’s standard branding while still fitting into the NBA world. We created a bold visual identity that balanced playful brand elements with a strong sports presence. This included thoughtful use of player imagery, dynamic typography, and fruit visuals to create an experience that stood out.

The footprint design needed to feel unique from Starry’s standard branding while still fitting into the NBA world. We created a bold visual identity that balanced playful brand elements with a strong sports presence. This included thoughtful use of player imagery, dynamic typography, and fruit visuals to create an experience that stood out.

// Footprint Visuals

The footprint design needed to feel unique from Starry’s standard branding while still fitting into the NBA world. We created a bold visual identity that balanced playful brand elements with a strong sports presence. This included thoughtful use of player imagery, dynamic typography, and fruit visuals to create an experience that stood out.

The footprint design needed to feel unique from Starry’s standard branding while still fitting into the NBA world. We created a bold visual identity that balanced playful brand elements with a strong sports presence. This included thoughtful use of player imagery, dynamic typography, and fruit visuals to create an experience that stood out.

// WHAT I LEARNED

Building for live events reinforced the importance of flexibility. The strongest visual systems aren't static. They're designed to adapt across changing moments while remaining unmistakably on-brand.

// WHAT I LEARNED

Building for live events reinforced the importance of flexibility. The strongest visual systems aren't static. They're designed to adapt across changing moments while remaining unmistakably on-brand.