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GAME FUEL: THE ULTIMATE DROP

Overview

Game Fuel set out to rethink the traditional energy drink with a first-of-its-kind resealable can featuring a tactile grip and innovative lid.

My role was to help bring that vision to life, partnering with the animation studio from concept through production to define the product's visual story. From early concept development and storyboards to production collaboration, we created a :15 second spot that showcased the innovation while celebrating the bold personality of the Game Fuel brand.

Client

MTN DEW: GAME FUEL

Role

Creative Direction, Design

Year

24'

// FROM CONCEPT TO PRODUCTION

Every frame began as an exploration. Working alongside the animation studio, we tested materials, lighting, motion, and composition to find the right balance between technical precision and high-energy storytelling. These explorations ultimately shaped the visual direction of the final spot.

Every frame began as an exploration. Working alongside the animation studio, we tested materials, lighting, motion, and composition to find the right balance between technical precision and high-energy storytelling. These explorations ultimately shaped the visual direction of the final spot.

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