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Dick's: hot list live

Overview

I co-led the branding, visual identity, and experiential design for a high-profile activation with Dick’s Sporting Goods and Golf Galaxy. My responsibilities spanned logo development, website design, and overall brand cohesion, ensuring that the event experience was consistent, premium, and memorable. Although the event never made it to final production, the project itself was worth the effort.

Client

Dick's Sporting Goods

Role

Creative Direction, Design

Year

23'

// Building the look & feel


// Building the look & feel

This design exploration for Golf Galaxy’s Hot List Live event combines bold typography, layered photography, and a vibrant palette of lime green, navy, and black to create a modern yet energetic look. The system balances the tradition of golf with a fresh lifestyle edge, ensuring consistency across digital, print, and on-site applications while reinforcing Golf Galaxy’s role as a leader in innovation and community within the sport.

This design exploration for Golf Galaxy’s Hot List Live event combines bold typography, layered photography, and a vibrant palette of lime green, navy, and black to create a modern yet energetic look. The system balances the tradition of golf with a fresh lifestyle edge, ensuring consistency across digital, print, and on-site applications while reinforcing Golf Galaxy’s role as a leader in innovation and community within the sport.

// the event


// the event

The activation took place at Papago Golf Course in Arizona, a premier golf venue. It served as the backdrop for an immersive brand experience designed to connect golf enthusiasts with new gear, talent, and lifestyle moments. In addition to shaping the on-site identity, I designed a dedicated website that promoted the event, highlighted featured programming and partners, and extended the experience digitally to build anticipation and engagement before guests arrived.

The activation took place at Papago Golf Course in Arizona, a premier golf venue. It served as the backdrop for an immersive brand experience designed to connect golf enthusiasts with new gear, talent, and lifestyle moments. In addition to shaping the on-site identity, I designed a dedicated website that promoted the event, highlighted featured programming and partners, and extended the experience digitally to build anticipation and engagement before guests arrived.

// WHAT I LEARNED

Building for live events reinforced the importance of flexibility. The strongest visual systems aren't static. They're designed to adapt across changing moments while remaining unmistakably on-brand.

// WHAT I LEARNED

Building for live events reinforced the importance of flexibility. The strongest visual systems aren't static. They're designed to adapt across changing moments while remaining unmistakably on-brand.

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