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STARRY ARENA: ALL STAR

Overview

For Starry, I helped design and lead a fan activation that brought energy and excitement to the forefront. Fans went head-to-head in a giant LED three-point shootout for a cash prize, while surprise appearances from NBA stars like Myles Turner, Tyrese Haliburton, and Giannis Antetokounmpo fueled the hype. With bold content, interactive gameplay, and epic sampling, we brought Starry’s brand to life in a way that truly connected with fans.

Client

Starry

Industry

Beverage

Year

24'

// LOGO DEVELOPMENT

The logo needed to strike a balance between boldness and approachability, drawing inspiration from basketball culture. Vibrant colors and strong typography brought the design to life while reflecting Starry’s confident, energetic brand identity.

The logo needed to strike a balance between boldness and approachability, drawing inspiration from basketball culture. Vibrant colors and strong typography brought the design to life while reflecting Starry’s confident, energetic brand identity.

// Footprint Visuals

The footprint design needed to feel unique from Starry’s standard branding while still fitting into the NBA world. We created a bold visual identity that balanced playful brand elements with a strong sports presence. This included thoughtful use of player imagery, dynamic typography, and fruit visuals to create an experience that stood out.

The footprint design needed to feel unique from Starry’s standard branding while still fitting into the NBA world. We created a bold visual identity that balanced playful brand elements with a strong sports presence. This included thoughtful use of player imagery, dynamic typography, and fruit visuals to create an experience that stood out.

// Conclusion

This project was a celebration of creativity, energy, and culture. From bold visuals to interactive moments, every piece came together to spark joy and connect fans to the Starry brand in a fresh and unforgettable way.