View All

View All

View All

MTN DEW: NBA ALL STAR

Overview

Art directed an immersive experience in the heart of Chi-Town for MTN DEW’s annual NBA All-Star Game activation. The event spotlighted NBA stars, celebrity designers, and host Mouse Jones. From the microsite to the full takeover of Morgan Station and even the train itself, every element was designed to build excitement and seamlessly guide guests through the experience.

Client

Mountain Dew

Industry

Beverage

Year

20'

// Digital

Designed and developed the landing page to provide guests with key event info and guide them seamlessly through the space. Oversaw the art direction for all digital elements featured throughout the experience.

Designed and developed the landing page to provide guests with key event info and guide them seamlessly through the space. Oversaw the art direction for all digital elements featured throughout the experience.

// OOH Boards

Transformed the heart of Morgan Station with a series of 8 custom-built OOH boards, infused with the energy of MTN DEW and NBA All-Star. The design system was crafted from the ground up to embody Chicago’s raw spirit, featuring bold rips and tears, vibrant radiating lines, and dynamic textures that reflect the essence of the NBA.

Transformed the heart of Morgan Station with a series of 8 custom-built OOH boards, infused with the energy of MTN DEW and NBA All-Star. The design system was crafted from the ground up to embody Chicago’s raw spirit, featuring bold rips and tears, vibrant radiating lines, and dynamic textures that reflect the essence of the NBA.

// Conclusion

This activation brought MTN DEW and NBA All-Star energy to life in Chicago. From custom OOH boards and a branded microsite to a full Morgan Station takeover, we created a seamless journey that hyped the event and guided guests with ease. Featuring NBA stars, celebrity designers, and host Mouse Jones, the experience captured Chicago’s raw spirit and the excitement of the game.